Get A Celebrity Endorser at No Cost

There mere thought of hiring a celebrity to promote your fashion retail store could incite financial worries. In fact, just thinking about it could cost you money. It is just terrifyingly expensive.

But keep in mind that there are different levels to being a celebrity.

Maybe you’re only a local fashion retail store that just spent most of its fund to purchase wholesale

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sunglasses, so there’s no need to hire national or international stars as endorsers. Any local personality that has a decent reputation and has some kind of following is more than good enough – a guitarist, a skate hero, a carpenter who guested in a home improvement show, a talent show contestant, a well-respected college wrestling coach, your community is filled with great people.

Perhaps you live in a mountain biking county. It would be a good idea to hire the local dirt jumper who is so good he’s probably months away from making it in the national level. See, you have him associated with your store even before he becomes huge!

If you happen to personally know some local celebrities, there is absolutely no thinking twice about hiring them if they fit the bill. Just make sure he or she has a certain relevance.

You don’t even have to ink a one-year deal. You may invite them to the opening of your store as celebrity speakers, or perhaps pay them for a personal appearance in any of your events. That wouldn’t cost as much if you directly hire them as endorsers. Lucky you if the local celebrity doesn’t have a manager as you can get him or her at a modest rate. Most of the time the manager makes a simple thing extremely complicated.

When you spot celebrities shopping at your store, politely ask if you can take a picture with them, maybe ask for an autograph which you can post on a wall inside your store. This is a good way of getting them to “endorse” your store without costing you anything, no contracts involved. If you want them to come back, you may want to give them a pair of sunglasses – could be your featured item for the month – just to show your appreciation.

What the celebrities offer are credibility and brand awareness. They are capable of building an emotional attachment with the consumers, so you know what to do when the opportunity presents itself.