Joining the Cause: How Doing Charity Works Benefit Your Business Part 2

On the first part of this article we gave you an idea on how you can further establish your brand by joining a charity work.  This week, we’ll give you a rundown on the benefits of joining charity events and how you can publicize through your chosen institution.

Although it may sometimes mean that a charity work is not entirely worth your time, money and effort, there are actually a lot of good things you can get from joining a charity event. As a sunglasses company, for example, you decided to support a charity program for the blind or for an orphanage, here are some of the things that you may look forward to in the future:

1. 1.       Increase in brand popularity
2. 2.       Increase in sales
3. 3.       More positive company image
4. 4.       Promotion of charity and social responsibility among employees
5. 5.       Wider Networking Opportunities

These are just some of the things that you might get from a little act of charity not to mention the fulfillment you get from being able to help other people.

Now that you have an idea on how joining a cause can benefit your business, here are some practical ways on how to publicize your products through the charity events.

Associate your name with the charity

Ask your charity to recognize your support through their publicity effort by placing your logo in their invitations, posters, brochures and advertisements. In return, you can also place pamphlets in your retail outlets and ask your staffs to include it in giveaways to your customers. Some charity institution also includes the name of the sponsors in their TV or print ads and even in their online promotions and advertisements.

Market your product to the members of charity

The most common way of marketing through charity is by offering special discounts or promo to the members or supporters of the charity. You can also sponsor a contest or giveaway for the benefit of the charitable institution of your choice. Another way is to create a special package that has connection to the charity event and have a portion of the proceeds to go to the charity. 

Attract more traffic to your store by giving away gift certificates to wholesale sunglasses or discount coupons to people who attended a charity event. This will surely increase the popularity of your brand and a great way to advertise to targeted niche.

Joining a charity event is a great experience for any company, use this opportunity to grow people connections and establish good networking among other businessmen in your area. Make this an annual event in your company and let your employees enjoy the whole process of joining these kinds of events.