Joining the Cause: How Doing Charity Works Benefits Your Business Part 1

If you are a starting entrepreneur and are exploring ways on how you can expand your business and gain more profits, you might want to consider joining some charity works and causes. This can be done by tying up with non-government institution or charitable organization that helps address a specific social problem or promote an advocacy.

Check your purpose

Before joining in some cause, it is important to know your purpose on why you are engaging yourself with that activity. Is it primarily to gain more profits? Or do you actually see the need to help other people? As a business strategy, it is okay to join causes because of your desire to increase sales, besides, most charitable institution understand your purpose and may even willingly help you promote your business.

However, for you to be able to offer your time and resources without remorse and with enthusiasm, you must be able to find an organization that you actually believe in and has values that are in line with your company’s. This will make your effort worthwhile and will yield to more fulfilling experiences.

What Kind of Charity should you support?

As a sunglasses business, it is only reasonable to join causes that have to do with eyesight or eye health. If you are also selling eco-friendly sunglasses, it would be nice to support institutions that help in promoting environmental conservation and other things related to mother other earth. This way, you will not only strengthen your company values but you are also given the chance to meet people with interests that are similar to yours.

Since you may not have a lot of money to sponsor big charities, you can start sponsoring small groups in your area. This will not require you to dedicate most of your time or resource to show your support but will still establish an image that your company is extending efforts to help the disadvantage people in a meaningful way.

On the next article, we will discuss to you the ways to publicize and promote your company through joining charities and events. We will also give you some pointers on where you can start supporting an advocacy program and the benefits you get from them.

Stand by for more updates next week!