Business 101: Getting a Customer Feedback in Your Sunglasses Store

In order to succeed in the business world, it’s always important to get a feedback from people on how well or how bad your business are doing in terms of service and products. Getting an idea about people’s experience inside your store can be a benchmark in creating and adjusting business strategies that will greatly affect your business.

How to get Feedback from customers

In the sunglasses business, the comments or customer opinion you can get is mainly about their experience with the products and how they rate it based on functionality and quality. Getting feedback can be done most casually and in an informal manner by asking your customers verbally about their experience in your store. Start by interacting with your customers and assisting them with their needs before inviting them to talk about your store.

Putting a feedback slip near the checkout counter and asking your customers to fill it out before leaving the store premises can also be a way to get feedback. Offering freebies such as shopping bags, posters, or discounts can be a great reward for those who took their time to fill out the feedback form.

Questions to ask in Feedback forms

The simplest way of getting feedback from customers is by letting them rate your store using numbers or checkbox. Ask about important aspects of your business such as customer service, store ambiance and product quality and price.

Have your customers rate their experience inside your store. From the way your staff greets them to how they respond to complaints and inquiries. Also include questions about your product display, or store design and how it affects their shopping experience. Ultimately, get a feedback about your fashion sunglasses inventory and their experience in wearing it.

Remember to keep your questions brief and easy to understand then leave a space for suggestions or reactions at the end of the feedback form.

Use Feedback to improve your business

After getting all the feedback forms review your customers’ ratings and use it to analyze the current state of your business. Use the feedback to determine how you can further improve your marketing strategies and customer services.

Getting feedback only means that you value your customer’s opinion and you know how to listen to what they have to say about your services. This gives you an opportunity to get a perspective about your business and helps you in determining your future plans for your company.