Fun in the Sun: Summer Marketing Ideas for Your Sunglasses Store

There is no better time to invest in a pair of high quality sunglasses than summer. This is the reason why men and women anywhere are on the lookout for the latest deals and promos on sunglasses stores during this season. While everyone is looking for a way to protect their eyes against the UV rays and glaring sunlight, they are also looking for fashionable ways to wear their outfit as they go to different vacation spots around the country.

As the weather is getting more and more warmed up, it is important to make sure that your store is equipped with the effective marketing and advertising programs to attract more customers into buying your products. Maximize the traffic that is coming in your store and effectively encourage them into making a purchase before leaving your store.

Here are some simple tips on how you can create a summer ready sunglasses store.

Know the Trend

Start creating your marketing strategies by knowing what the trends in the wholesale sunglasses industry are this summer. Watch out for different famous celebrities and how they wear their sunglasses to see how you can incorporate that in your business. You can also go around different shopping malls and kiosks to see their best selling products. Observe what ordinary people are raving about and see how you can offer the same thing in your retail sunglasses store.

Summer-ize Your Store

A fashionable sunglasses is a must have for tourists and travelers. Make sure that you can capture their attention by creating a summer feeling in your store. Put posters and signs celebrating summer in your area and create fresh fun packaging ideas for all your products. You can also ask your staffs to wear something with summer prints or colorful accessories to mimic a cool summer vacation feeling inside your boutique.

Freshen Up Window Display

That window display can be an excellent point of contact that you can have with your customers. Maximize its potential to attract buyers into your store by designing attractive window display and incorporating fresh ideas into your designs. Use it to highlight products and latest promos to encourage passersby into stepping inside your store.

Summer Sale and Discount Programs

Make summer more fun and rewarding for your customers by hosting a simple discount program that customer’s can avail in a very easy way such as by liking your social network pages or sharing your photos. It is also the time to hold your great summer sale and invite more people into trying out your products. Encourage them to send out reviews and feedback so you can also use it as an opportunity to improve your products and services.

Do you have your own marketing strategies for your wholesale sunglasses store this summer? Share to us your summer marketing ideas at the comment box!