Business Tips: How to Create a Lasting Costumer Relationship

“Customer is always right…” This is one of the most popular saying when it comes to business relationship and customer service. Although this may not be true all the time, this idea has been one of the foundations of having a fruitful and healthy relationship with your customers.

Popular companies all over the world spend hundreds of dollars a year to make sure that they can provide outstanding service to their customers all the time. They also recognized that a bad customer relation can result to unpleasant results such as bad reviews, negative comments in social media sites and other complaints. So as a business owner, especially when it comes to selling wholesale sunglasses, how do you really create a lasting and healthy relationship with your customers?

First of all, it is important to acknowledge that your main goal is to provide for the needs of your customers and gain profits in the process. In sunglasses retail business, you have to consider the needs, the weather and lifestyle of your customers. This way you can understand that everything in your business, from the signage on your door, to the interior design, store display, promos and packaging are all made to serve them better.

When it comes to the physical arrangement of your store, it is important to put everything in such a way that the customers can easily navigate around your store while doing their shopping. Sort your sunglasses products in a systematic way where they can find what they need without having to roam around inside your store for hours. Put clear directions, and labels to inform your customers properly.

Another important factor in creating a sound customer relationship is making them feel that you care for them. There will come a time that you cannot please a customer no matter what you do, but it should not hinder you to strive to provide them with unparalleled customer service.

Show them that they matter to your business by training your staffs on how to treat customers the right way. Promptly attending to their needs and inquiries can score you a plus point in customer service while being courteous and respectful can impress anyone who steps inside your store. Also train your staffs to become an expert in sunglasses industry so people can have their confidence in your salesperson. Equip them with basic knowledge and tips so they will know that you’re committed in providing them a pleasant shopping experience.

Lastly, it will always pay off if you make yourself reachable and approachable by your customers. Put contact information such as phone number, website, email address and social media accounts in all your packaging, receipts and leaflets so they will know how to reach you immediately. Keep your lines open and answer their calls promptly as much as possible. This way, you can easily address their inquiries and complaints immediately without letting it escalate in anyway.