Million Dollar Wholesale Question: Do You Know The Golden Rule of Retailing?

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Consumers nowadays are more discerning than ever. This new attitude can go two ways for every business owner. On one hand, a discerning consumer is a smart buyer. Meaning, this educated individual knows what he is looking for. These individuals are also the best source of word-of-mouth marketing which will always be the most reliable and most cost-efficient way to promote your product or service. But on the other hand, unhappy customers are said to spread negativity faster than a wildfire. Leaving smart buyers unsatisfied can prompt them to patronize other brands or share their unfavorable experience with your brand.

You might be asking yourself – can this affect my small retail business?

Sadly, it can. And it may prove to be a costly mistake if you will not be able to serve the needs of your customers well.

This must be your lucky day. We know of a tried and tested means to take good care of your customers. We’d be more than happy to share them with you so make sure to read the entire article to learn more about the best practices you can apply to your retail business.

At one point, each of us becomes a consumer. We purchase products that will answer any of our desires – be it a need or want. There lies the strongest connection between you and a prospective buyer. Always keep in mind that consumers have a problem or a need to be answered. And as a seller, it is your job to provide for this need at the most reasonable cost.

“And how do I go about that?”, you may ask. Well, it’s pretty simple. You just have to know what your consumers want and give them exactly that. And that is the golden rule of a retail business.

Easy? Not quite. Here are 2 concrete ways on how you can apply this golden rule in selling sunglasses.

• Know who your consumer is: Selling sunglasses to anyone who might need them will not generate as much sales as selling sunglasses to men and women between the ages of 15 and 25 who gives importance to fashion but believes that you don’t have to break the piggy bank to be stylish. Getting a clear picture of your target market helps you to set a product line that is focused. This will help you really look at their needs and wants in a pair of sunglasses

• Research on your consumer: Familiarize yourself with current as well upcoming trends that they would like. This will not only allow you to give what they need today or the next week but for the following years as well. And you know how you can best research on them? – Ask them. Listen to them. Observe them. Doing this would give you invaluable first hand information about your buyers.

Buying wholesale sunglasses and selling them to specific individuals may be a daunting task at first. This is why Gotshades.com makes things easier for you. We offer a wide range of quality eyewear that is up to date with the latest trend. Take a look at our wide selection and the find best pieces that your consumers will surely love to own.