Directing Your Wholesale Sunglasses Business

For those who want to get into the business of selling sunglasses, be it in a boutique or selling it online, the main concern is where to get one’s supply cheaply. Of course, it goes without saying that the products should be authentic. The obvious solution is to find a supplier who sells wholesale sunglasses. Authentic sunglasses are sourced usually from Italy and China are sold either directly from there or bought in bulk by companies based in the US who sell them to retailers. The market for wholesale sunglasses is very competitive such that it is difficult to look for these suppliers especially for one who is just starting out and is not yet familiar with the industry.

Image source: Telegraph UK

Luckily, there are businesses that provide that service. They look for reliable suppliers of wholesale sunglasses and sell a directory of these suppliers for a reasonable amount. Typically, the directory is an e-book or accessed online once payment has been made. The directory is not in the form of a book that is mailed since directory information in hard copy becomes dated after a while. Publishers of these directories screen the suppliers listed such that they are trustworthy and sell only authentic sunglasses. They are also required to provide the company’s complete information such as their addresses, telephone numbers and email address. On the average, the wholesale sunglasses, whether they are from current or past seasons, are offered at 50% to 75% less than the retail price. In this way, the reseller is assured to make a profit.

To get the most out of the money paid in acquiring the directory, one must check that the information on all the suppliers is complete. There must be additional instructions or tips on dealing with the suppliers. The directory should be updated as the need arises. Make sure also that the list is not a compiled advertisement catalog of the suppliers as they should have been included on merit. There should also be a return and/or exchange policy, if not a money-back guarantee on the products’ authenticity. Another indicator that the supplier’s business is sound is that they can ship worldwide. The suppliers don’t do their business online thus the directory is a real big help.