Establishing a Sunglasses Business: Where to Start

If you want to establish a sunglasses business but don’t know where and how to start, looking for the right location of your business is a good starting point. Like any other business, finding the right location for your sunglasses store can make all the difference to your venture. If you have the right product but are selling it at the wrong location, chances are you won’t get the result you desire for your business.

In engaging with any business venture, it is practical to start small and work on growing things into a full blown business if you see that you have the skills and the potential to succeed in your niche. If you are interested in sunglasses and want to turn your passion into a source of income it will be great to start with small capital and set up a booth in different locations.

Here are some places where you can establish sunglasses booth:

1. 1.    Flea Market
2. 2.       Trade Shows
3. 3.       City Fairs and other events
4. 4.       Concerts
5. 5.       Festivals and Holiday celebration
6. 6.       Sporting events (football, baseball, boating)
7. 7.       Beach Resorts
8. 8.       Mall Kiosks

In these kinds of stores, all you need is enough space (at least 10x10sq ft.) to set up a booth for your sunglasses. Purchase a revolving display rack and a table where you can put samples of your items on display to let your customers try different pairs easily. Also get a mirror where they can take a look of themselves with sunglasses on.

A small booth may need at least two to three staffs to attend to the needs of your customers. Especially in crowded areas, it is important train your staff to handle customers properly to ensure their satisfaction and the security of your inventory as well.

Also make sure that you have all the necessary documents and permits before you establish your booth so you won’t experience the hassle of having to take down your inventory just because you’re not allowed to sell in that location.

When you’re just starting with your business it would be nice to join different trade shows where you can meet a lot of business men and other sunglasses enthusiasts. Purchase a light portable display rack and devise a way to display your items in a fast and efficient way.

Take the opportunity to learn all about your business by observing what kind of location draws what type of clients. This way you can establish a way to properly address their needs and make the experience more fun and enjoyable for your customers.