With Christmas day just around
the corner, how is your holiday sales going?
We hope that your reselling business
of wholesale sunglasses is doing well this joyful time of the year. More often
than not, December is the best time for sales in any industry. But if you’re
thinking of improving your sales for a long period of time in 2013, we have 3
sales booster tips that can help you gain high returns this coming year.
Feel free to share with us your
ideas, thoughts and insights in the comments below.
Profile your target customers thoroughly
One good lesson you’ll probably
pick up in sales once you stay long enough in the field is that people hate
being sold. Whether it’s a pair of sunglasses or an insurance policy, there are
tons of people all over the world who dodge a sales associate once he or she
starts that prepared sales pitch on hand.
From these instances, there is
another lesson to be learned, these individuals resist the selling process
because they are probably not the right people you should be talking to. It is
most likely that they are not your target audience that is why a connection
fails to be made.
For an instance such as this, the
best thing that you can do is to make an effort to get to know your current and
prospective clients. Doing so allows your sales strategy to be tailor made
based on their purchasing habits, preferences and social class among many other
things that you can and should use as a basis when it comes to making a
connection with them.
Diversify your selling platforms
Long ago, selling goods and
services was limited to either personal selling, retailing or other forms of
direct marketing wherein you have to be present or in contact with a
prospective client in order to close a deal. But today, the internet has
changed everything about how we live our lives including how we shop for
clothes, shoes, sunglasses, accessories and any other item that we can think
of.
Using online and mobile means of
selling is a vital part of diversifying your selling platforms in 2013. Many
industry experts and analyst have proclaimed the important role that virtual
stores and mobile applications will play in bringing home the sale for
merchants in the coming years.
Online shopping is becoming
increasingly popular with the convenience that it brings to shoppers around the
globe. Likewise, mobile apps are making everything convenient from tracking
down daily expenses, to buying from virtual stores to keeping up with return
and exchange policy dates.
If you are looking to stay ahead
of the sales game for your business, 2013 is a great time for you to start
exploring your options when it comes to selling online and on other portable
devices.
But keep in mind that before
investing in building a killer mobile app or a smart virtual store, it would be
best for you to craft its feature in such a way that it’s appealing to your
audience and it makes their lives easier while leading down to your sales
funnel. The name of the game is providing value in a 50-50 manner.
And lastly, the key to your
sunglasses sales success in 2013 is to
evaluate, energize and maximize your sales team to provide a solid
ground that will promote sustainable profitability for your business.
Happy Holidays and Have A
Prosperous New Year!
No comments:
Post a Comment