Make Your Business Thrive With the Right Color

Photo Credit: go4prophotos

Bring your wholesale sunglasses retailing business to full color.

By that, we didn’t mean for you to only carry fancy eyewear. Eye-catching sunglasses such as these come in different colors that make their unique shapes even more vibrant. Costume eyewear is fun, cool and hip.

Does this sound like the image you want for your business?

Get it by using the appropriate color for you logos, business cards and every other material that represents your business.

Know how branding with colors can make your business stand out with these fast facts:

-- A product’s color can influence a buyer’s decision by 60 to 80 percent

-- Consumers have the ability to recognize a logo truly connects with the brand

-- Color is the first thing noticed in any logo

-- Choosing a brand color doesn’t cause a dime, BUT picking the wrong one may prove to be a costly mistake

Here are some of the colors that can make your customer’s feel cozy about your business and the goods you them:

RED makes you breathe more rapidly. This aggressive, energetic, provocative and attention-grabbing tone is purely passion placed in a color. Red is commonly used by businesses under the food, technology, car and agricultural industries. Businesses that offer products or services for the healthcare and household industries are a bit cautious associating with this color.

Being hopeful and optimistic is YELLOW. Every use of this color is filled with positivity, lightness, warmth, motivation and creativity. The energy, food and household sectors have long been using this color to represent their businesses. Seeing this color for the financial, car, technology, airline and clothing business have been a rare occurrence.

ORANGE gives the best of both worlds by combining the brightness of yellow with the boldness of red. Overflowing with life and excitement, orange personifies vitality, fun, playfulness and exuberance. The technology and health care industries have been taking advantage of this color’s feel. However, its appropriateness for the food, household and agricultural industries are still questionable. 

BLACK is sophistication. Businesses that aim at projecting an air of prestige, value, timelessness and sophistication make use of this color. Brands under the clothing, technology and car industries know the merits of black very well as evident in its popularity for the said business types.

Visit Marketo Blog here to know more about using colors to intensify your business identity.

In our next post, we’ll give you the lowdown on cold colors that you can represent your brand.