Color Code the Way to Your Business Success

In our previous post which you can view here, we’ve discussed the importance of color to your business brand. We have established how it can positively impact a customer’s perception of your wholesale sunglasses. Warm and bright colors can instantly make your costume eyewear standout by imbibing a fun, cool and hip vibe.

Today, we’ll take a look at the cold colors below and how to take advantage of them for your sunglasses selling business.

PURPLE is the color of sophistication and mystery. This shade can depict a sense of royalty, nostalgia and spirituality when used for logos, packaging, product design and other marketing or advertising collateral for your business. Institutions under the financial, technology and healthcare industries commonly make use of purple. On the other hand, energy as well as agriculture related business rarely puts this shade in use.

BLUE is the most popular choice for business brands across different fields. Since this color a suitable reminder of the sky and the ocean, it creates an image of trustworthiness, dependability, security and responsibility. A business that offer products or services related to energy, finance, aviation, technology, health care and agriculture are patrons of this color. However, businesses in the clothing, food and car industry find little use for blue.

Calmness, freshness and health are synonymous to GREEN. Darker shades of this color are said to depict affluence while the lighter ones are more associated with serenity. As the color of wealth, health, prestige and serenity, green is used by business brands under the energy, finance, food, housing and technology industry. However, it may come as a surprise that only a handful of health care and agricultural business make use of this color.

BROWN is all about earthly simplicity. This color is full of strength and showcases durability. Though it may remind consumers of dirt, this natural color has been popular with clothing, car and agricultural business brands. Usage of energy, food, housing and healthcare businesses are said to be questionable.

WHITE is commonly associated with purity and cleanliness thereby making it a top choice for businesses that deal with health care and children. Clothing business also takes advantage of the noble and soft characteristics of this color. Business brands related to energy, airlines, technology, housing, cars and agriculture may find little use of white. In the same way, financial institutions and food related business are not likely to use this color.

What color is your business?

Let Marketo’s Infographic below guide you in finding the color that best represents your brand.

Photo Credit: Marketo Blog