7 Deadly Sins: Infographics Are Great For Marketing – But Not When You Do These

Are you reselling wholesale sunglasses the internet savvy way?

If you are, you’ve most likely embraced different forms of digital media today. Creating training videos, eBooks, white papers, podcasts and other materials that can be accessed through the internet have proven to be effective for many businesses.

Recently, another medium has gained popularity over the World Wide Web. Infographics are visuals that contain information, data and facts about a certain subject. Marketers and business owners alike use infographics to get their message across to their targeted audiences. Despite its popularity, many still seem to be at a loss in trying to make these visuals work their marketing magic.

To spare you from avoidable failures, we’ll give you a lowdown on 7 mistakes (you might be doing) that make an infographic a complete flop.

Here they are:

Infographic Killer # 1 Be a copycat. Lifting ideas, information or content from other infographics is not cool – at all

Infographic Killer # 2 Making use of the wrong colors. Remember that the layout of your informative visual should follow the overall theme and content you are aiming to present. With that said, bright and bold colors may look good but they are not always appropriate. Consider your objectives and purpose accordingly.

Infographic Killer # 3 Include shameless plugging (or selling) of your company – products – service – or just about anything is a huge turn off. Infographics are supposed to contain useful information on topics that are of interest to your audience. Keep it that way. Save the hard selling tactics for when potential customers come knocking on your website. Good content usually drives them there.

Infographic Killer # 4 Add difficulty to life. People generally go online to get information or be entertained. And infographics have the amazing power to be educational and amusing at the same time. Don’t throw this opportunity out the window by using fonts that are too small to read for human eyes. Remember that your infographic is not the best place for your 4000-word sales pitch.

Infographic Killer # 5  Giving bad information. Negative data are not necessarily bad. In the world of visual communication, making use of misleading, false, outdated and not credible information is horrendous. It’s a crime punishable by loss of HUGE business for your entrepreneurial venture.

Infographic Killer # 6  Publishing without checking. Bad grammar, wrong spelling, missing words and meaningless phrases are unacceptable.

Infographic Killer # 7  Make sharing difficult. With the virtual community turning more sociable than ever, this is one thing that you can’t afford. Marketing online today relies heavily on social networking platforms. It’s where your prospective customers are – you ought to be there. Allow your infographics to do half of the talking about your company. Create visuals that can easily be shared through various platforms on the internet.

Can a bad infographic crash the online presence of your business?

Sure can. Take a look at the visual below to know how infographics can ruin your marketing. 

Photo Credit: Infographic Journal