Finding the Best Retail Store Location: You Should Ask These Questions before Signing That Lease

Photo Credit: Maples Properties

Wholesale sunglasses may sell like hotcakes when they go retail but a little help can certainly go a long way.

Selling products and services is an art and a science at the same time. Sales personnel would often have to get their game on being creative just to get prospective buyers notice what they have to offer. But in pulling their inventive tricks, sales personnel should be mindful of the resources they utilize in order to get a sale. Spending more than the retail price is rarely favorable for any business venture and can easily spell lost profit.

Having a retail store is one way to ease up selling difficulties. Aside from getting a place where your patrons can visit you over and over again, having a retail store can also increase first time sales with the right location.

Of course, by this time, we are assuming that you’ve already found the perfect wholesale sunglasses supplier to partner with.

Here are 15 of the most important questions you should ask to find that perfect location for your sunglasses business:

1. Is this area suitable for my type of business?
2. Does this place offer the right amount of space I’d need to sell and perform other business related tasks if I chose to?
3. Can this space accommodate my layout plans?
4. Do I need any repairs or touch-ups in the area?
5. Am I comfortable with the lease terms and rent?
6. Will it be easy for me to find qualified employees living within the area?
7. Will I be able to conveniently reach this place?
8. Do my target customers live nearby or frequent this area?
9. Is there an ample parking space for customers with private vehicles?
10. How will this area look at night? Will it still be able to attract evening shoppers?
11. Does this area get seasonal or consistent foot traffic?
12. Is being seen in this area helping build the image that I tend for my business to project?
13. Is the neighborhood safe? Does it have a relatively low crime rate?
14. Is the area accessible through public transportation systems?
15. Can my suppliers conveniently deliver my orders in this area?

Answer these questions honestly for every location you consider to be able to make the most out of your retail store. Remember that opening a physical store for your sunglasses retailing business should become an asset to your business by increasing sales.