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| Photo Credit: Harvard Vanguard Medical Associates |
Now that you’re ready to sell wholesale sunglasses,
how should you go about it?
Opening a retail outlet is one of
the most common paths taken by entrepreneurs like you. In this post, we’re
sharing with you 4 essential components of a store display that helps you earn.
Here are the things that you’ll need to let your sunglasses start working for
you.
- Display fixtures
One of the basic
things you’ll need to get prospective buyers to notice your goods are display
racks. These fixtures that will carry your sunglasses come in different shapes,
sizes and materials. Display stands are commonly made from plastic, sheet metal
or acrylic. Choosing the best one for your retail business would greatly depend
on your preferences. If you decide to adapt a branding or project a certain
feel with through your goods or physical store, it is best to consider those
things as well.
If you are going
for a minimalist look, transparent or futuristic display fixtures should be
your top choice. Using distressed racks would work best when projecting a
vintage feel.
- Good lighting
Aside from
finding a suitable place for your sunglasses, making sure that you have the
right amount of light going around the store is also important. It is very
important to consider not only the placement of your goods but that of the
display racks and shelves as well. When installing lighting fixtures in your
store, measure the distance between display fixtures to ensure that your space
does not appear too crowded or empty. Having these display fixtures relatively
close to each other can minimize the need for many light bulbs. Peripheral
lighting can be used to allow savings on your electrical bill.
- Mirror
These are
another essential component in making that sale. Letting customers see that
they look great in your merchandise is the best sales pitch. What’s great about
this selling style is that its free and minimal convincing is needed if ever a
situation calls for it. Mirrors big enough to reflect and individuals face is
good enough. But full length mirrors are also welcome as long as it fits your
brand’s image and objectives.
- Sunglasses
And of course,
don’t forget the most important component of your display – the sunglasses.
Your display will not yield any results without the goods intended to be sold.
Before setting the sunglasses in place, make sure that they are clean and in
good condition as courtesy to prospective buyers.
Got more tips on creating
effective store displays?
We’d love to know about them!
Share them by leaving a comment below.
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